62% OF PEOPLE WOULD GO AN EVENT JUST FOR THE FOOD

62% OF PEOPLE WOULD GO AN EVENT JUST FOR THE FOOD

A study of 2,000 Americans examined the rise of the ‘foodie’ phenomenon and found that 62% would go to an event just for the food. It turns out that food plays a major role in helping Americans decide whether or not to attend an event or social gathering. About 77% say food is important when attending any public event. And food is the second top consideration for people when choosing which events to attend, ranking above the quality of the performers or speakers and who else is attending. With food being top of mind for Americans, it’s no wonder that 66% remember a bad meal they’ve had at an event — with 56% revealing they would never be willing to go back to an event that served bad food. On the other hand, 80% say they’re more likely to go back to an event that served good food. In fact, a whopping 74% would make sure to show up to an event if they knew the food served was going to be good.

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